Art Festival at ONE DAYTONA

In 2019, Jessica partnered with NASCAR and ONE DAYTONA staff to plan and host a large-scale juried art festival at ONE DAYTONA.

As Artist Liaison for the event, Jessica leveraged her relationships with artists to build trust and interest in the program and successfully brought in over 100 artists in the first year. Jessica also coordinated a series of artist talks and demonstrations which took place over the course of the weekend at Gallery500, which was to serve as a central hub of the Art Festival given it’s location near the center of the complex. Lastly, she worked with the NASCAR communications team to help coordinate a comprehensive marketing strategy tapping into local communities, the local tourism organizations and significant amplifications in the news and on social, the event was able to attract ten THOUSAND visitors in its first year.

The festival attracted significant coverage from local news, and was considered a wild success. The event raised $15,000 for the Volusia County School Art Program, and awarded another $6,000 in cash prizes for the winning artists.